Buttermilk is a local business that sells 100% cotton beach towels. The micro fibres make for a gentle but easy "clean off and dust off” for all beach days.
We wanted to give them a similar soft and young look that could appeal to an audience that lives for summer memories and sweet moments.
Brand CI & ID
Value Proposition and Brand Equity:
Positioning the brand as a warm and nurturing brand that has a calming effect through soothing colours and lines. The flow and soft lines act as a breath… embodying its perceived quality characteristics of being a hypoallergenic, organic, family-friendly high-end luxury brand. With emphasis on quality materials ethically sourced and locally manufactured, buttermilk is the natural choice for your family.
The natural choice
Hypoallergenic/ very organic
Family-friendly, high-end luxury brand.
High-quality materials/ ethically sourced
Brand associations & loyalty
Warm & Nutty Colours
Calm & destress
Quality and care