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Buttermilk is a local business that sells 100% cotton beach towels. The micro fibres make for a gentle but easy "clean off and dust off” for all beach days.

We wanted to give them a similar soft and young look that could appeal to an audience that lives for summer memories and sweet moments.

WHAT

Brand CI & ID

PRODUCT

Beach towels

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Value Proposition and Brand Equity:

 

Buttermilk Strategy:

Positioning the brand as a warm and nurturing brand that has a calming effect through soothing colours and lines. The flow and soft lines act as a breath… embodying its perceived quality characteristics of being a hypoallergenic, organic, family-friendly high-end luxury brand. With emphasis on quality materials ethically sourced and locally manufactured, buttermilk is the natural choice for your family.  


 

Brand awareness

  • The natural choice 

 

Perceived quality 

  • Hypoallergenic/ very organic

  • Family-friendly, high-end luxury brand.

  • High-quality materials/ ethically sourced

 

 

Brand associations & loyalty 

  • Warm & Nutty Colours

  • Calm & destress 

  • Quality and care 

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