Voodoo Doughnuts has developed a cult-like following.
Their unique approach to doughnuts is one filled with humor, a natural fit for Universal Orlando considering all the gags in the parks (not to mention The Simpsons area.)
This project comprises two carousel posts, corresponding copy, and a story post.
Where the magic is in the hole.
Rather than revealing 6-8 Christmas-themed flavours, have the community vote to personally select the flavours that will be part of the festive season.
This will increase engagement with the brand and possibly create a sense of excitement and personalization prior to the festive season.
This post will revolve around seven sweet sins, not our deadly sins, but rather the sweeter, dough-ier kind…
Such as, not pulling apart your doughnut in slow motion to reveal the good stuff, such a sin!
Or not poking your voodoo doughnut with a pretzel stick. Don’t be so weak!
This will be one of many possible posts that could make up such a campaign in which the brand makes use of UGC to share small snips of humour about their brand and consumers. This encourages not only engagement within the community, but it also sets a level of relatability that can run perfectly with their “cult like” followers.