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Ladies Month: Monthly Madness

A Ladies Month Giveaway Campaign for Monthly Madness to encourage a new female community to get involved with the brand.

We hosted a ladies month for Monthly Madness in May of 2021, during this time we filmed a campaign/giveaway video, collaborating with various other brands to connect with their female audience.

We shared advice, life-hacks for girls, educational insights into feminine hygiene, Mother's Day gifts and live talks of brilliant young women with encouraging messages. Over the course of this project we were able to increase the account engagement by over 400%, reach by 700% and increase following by 7% while generating fresh new content for Monthly Madness and all brands involved.

The Ad Series

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